©Cindy Drozda
              About My Work Gallery Links Materials/Process Email
 

 Scheduling an Exhibition at your Gallery

An exhibition is an excellent opportunity for your gallery to show a full display of my work, and to take advantage of the publicity that can be available to this type of Special Event. It allows both of us to evaluate the potential for sales by giving my work its best chance for success in the gallery. My business relationship with your gallery is valuable to me, and I want it to be a successful partnership. I am committed to trustworthiness, communication, and sharing the risks involved in this business. It is with these thoughts in mind that I have put together this plan for a successful exhibition where you and I are both investing in promoting my work and your gallery together.

What I will do is:

 

Provide at least 12 pieces of my best work to be displayed at your gallery on consignment for the duration of the exhibition (usually about one month). Please consult with me about consignment terms

  Cover the cost of shipping my work to the gallery.
  Schedule the time to attend an Opening Reception at your gallery so that your customers can meet with me.  If you think it would be appropriate, I may be able to do a woodturning demonstration as well.
  Provide you with color postcards announcing the exhibition and reception, as well as other information that you can use to promote the event, such as biography and process information, color posters, and digital images.
  Cover the cost of hiring my photographer to create an ad that we can both use in promoting this event.
  Publish the exhibition dates on my website, which can serve as an information source for potential customers, including providing a link to your gallery’s website.

What I ask you to do is:

 

Take advantage of any opportunities for publicity in your area, such as “Special Events” listings in newspapers, local magazines, and on radio stations.

  Mail postcards (which I can provide) to your gallery’s customer mailing list in advance of the event, inviting them to the exhibition and reception.
  Promote the exhibition on your website, including images and other information.
  Provide quality space in the gallery for a display of my work.
 

Cover the costs involved with the reception, such as refreshments at the event, etc.

 

Split the cost with me of a quarter-page ad in a major Art magazine such as American Craft, AmericanStyle, Southwest Art (or your region’s equivalent).

 

Split with me the cost of my travel expenses to the reception.

 

Cover the cost of shipping any unsold pieces back to me (insured).

 

I will expect payment for any pieces that are sold during the exhibition by 30 days following the close of the exhibition.

You may continue to make sales of my work to customers who didn’t make their decision in time for the exhibition under the same consignment terms for up to 6 months following the close of the exhibition, providing that the pieces continue to be available. I will drop ship the sold piece to the customer, or ship to the gallery. You will need to cover the cost of shipping and insurance in the case of these post-exhibition sales. Any inquiries that come to me through my website will be referred to your gallery if I can identify that the customer saw my work there (otherwise they will be given a list of galleries with yours included). It is my policy not to sell my work “direct” over the internet.